Tana has spent more than a decade shaping the trajectory of e-commerce, combining deep technical expertise with a sharp instinct for brand growth. She was the very first advertising hire at Pattern, where she helped build their advertising department from the ground up, contributing to their global success.

Today, as co-founder of her own agency, Tana brings that same rigor and clarity to brands of every size. She specializes in turning complex marketplace dynamics into actionable strategies - whether optimizing ad spend, designing cross-platform expansion, or building systems that drive sustainable revenue growth.

Clients and colleagues alike value her direct, pragmatic style. Tana doesn’t just manage campaigns; she engineers growth. With a proven track record of building teams, processes, and strategies that succeed, she remains a trusted authority in an industry defined by constant change.